Wild Flag Studios

BF Goodrich Awesomecross

PROJECT TYPE Installation for Film


Featured in BF Goodrich’s online video campaign, Awesomecross is an interactive autocross track. The race course reacts to the biometric data from the driver and the G force readings from the car to create a responsive light show.

Wild Flag Studios was commissioned by Jason Bruges Studio to led the team that designed and built the interactive racetrack for this experiential marketing stunt in El Toro, California.