Wild Flag Studios

AVE POP UP

PROJECT TYPE Installation

LOCATION Montreal

To mark the launch of Les Avenues Vaudreuil by leading Canadian real estate developer Harden, Wild Flag Studios has created a series of 4 unique installations that reflect each node for the newly branded Les Avenues Vaudreuil — Mode (fashion), Marche (food), Loisirs (sport) and AVENIR (coming soon).

Clad with over 130 illuminated and pulsing light columns, the exterior of the pop-up serves as an optical illusion that morphs depending on the angle from which it is viewed.

Visitors enter the pop-up through arches that radiate a spectrum of light and are led into four separate rooms. Each room is completely encased with mirrors while films that have been shot, directed and edited by Wild Flag Studios are displayed through two-way mirrors and reflected into infinity.